Keller Williams, the world’s largest real estate franchise by agent count and the U.S. leader in units and sales volume, has been inducted into the Training Top 10 Hall of Fame.


In 2017 and 2015, Keller Williams was ranked as the number one training and coaching organization across all industries in the world. In 2016 and 2014, KW held the number two spot on the Training Top 125.

“For 35 years, Gary Keller has been saying we’re a training and coaching organization disguised as a real estate company,” Keller Williams President and CEO John Davis said. “Thanks to his vision and commitment to investing in our people, we’ve been able to help our associates grow their businesses and create opportunities to fund their lives.”

Created in 2008, the global Training Top 10 Hall of Fame recognizes organizations that demonstrate outstanding, effective, long-term employer-sponsored workforce training and human capital development.

“It’s difficult enough to attain a Top 10 ranking for four consecutive years; achieving the No. 1 or 2 spot for all four years is a stellar achievement that has only been accomplished four times in the last decade,” said Lorri Freifeldeditor-in-chief, Trainingmagazine.

By placing training at its core, Keller Williams is providing new agents and top producers alike with the resources and tools they need to succeed. The company’s learning-based culture starts at the top, with the models and systems that Co-founder and Chairman Gary Keller developed and has shared through his bestselling books. President and CEO John Davis continued the legacy by introducing agent growth and production tools.

Dedication to World-Class Training

Keller Williams invests heavily in its training programs and initiatives.

  • Keller Williams University provides an industry-leading curriculum addressing every aspect of success in real estate. Each learning track is built on proven KW models and systems, fortified by the wisdom of innovative visionaries and delivered by a master faculty consisting of market leaders and emerging trendsetters. Through the KWU portal on KWConnect, agents can access multimedia training and register for facilitator-led workshops or sign up for international training and coaching events.
  • KW MAPS Coaching, an in-house coaching program, has had a proven track record of success recognized by the PRISM Award for Excellence and the Stevie Awards. In 2017, enrollment in KW MAPS programs increased 55 percent to 66,503 people. Due to demand, the number of highly skilled coaches leading the MAPS programs has increased 53 percent this year to 328.

“Our proven coaching programs focus intently on enhancing both the skills and mindset of our associates,” says KW MAPS CEO Dianna Kokoszka. “We believe the coach/client relationship is one of partnership.”

Business Objective: a Life by Design (BOLD) is a lynchpin of KW training and a key driver of profitability for all who enroll. BOLD graduates average over 14 contracts during the seven-week class, a stellar figure compared to the industry average of 9 transactions per year. Since its inception in 2009, 131,220 agents have completed BOLD, and its popularity continues to soar, with 27,782 attendants in 2017 alone.

  • KW Labs is a transformative program that enables real estate agents to build, test and define technology that will run and grow their businesses.
  • The KellerINK publishing group produces books that inspire and instruct. The Millionaire Real Estate Agent, which has sold over a million copies to date, was the first to lay out organizational, economic and lead generation principles for real estate agents. Since its release, KellerINK has published five additional bestselling books; each based on exhaustive research and proven results.

In addition, KW’s annual training conventions attract tens of thousands of attendees who voluntarily take themselves out of their businesses for days at a time so they can connect with peers and learn from top producers. Indeed, Keller Williams’ success owes much to its deeply rooted culture of collaborative learning and sharing. Leaders at every level are learning from the best of the best, and then passing along those insights to all of the company’s associates so they can prosper.

A Bright Future

With the addition of Keller Williams, Training magazine’s Hall of Fame consists of 16 companies: Blue Cross Blue Shield of Michigan; Booz Allen Hamilton; Capital BlueCross; CHG Healthcare; Deloitte LLP; Ernst & Young; Farmers Insurance; IBM; Jiffy Lube International; Keller Williams; KLA-Tencor; KPMG LLP; McCarthy Building Companies; PwC; SCC Soft Computer; and Verizon.

“We are delighted to join the great companies who are in the Training 125 Hall of Fame and are honored by the recognition. It celebrates the success of our associates and proves that together we can achieve more,” said KWU Director Stacia Thompson.

“At Keller Williams, our mission statement isn’t just something we say. It’s an action plan. Every day, we are taking steps to bring innovative, world-class training that further ignites our associates’ businesses.”